AI AND MACHINE LEARNING: WHAT'S THE DIFFERENCE?

AI is the intelligence that is developed for machines, as opposed to the natural intelligence humans have. As the technology revolution has gained momentum creating artificial intelligence has become a huge, specialised branch of computer science.

The BIO Agency

Published Sep 10, 2019

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Artificial Intelligence (AI) and machine learning are terms that are often used interchangeably, but they aren't the same thing, and it can cause a certain amount of confusion, especially if you work with agencies who create tech products and services. Read on for an outline of the differences, and to see what machine learning brings to AI.

Read the full article here on BIO's News & Views.

The BIO Agency

BIO is an award-winning digital agency consulting and delivering on customer experience-led innovation and transformation. We are one of the only agencies in the UK that can provide an in-house, end-to end service, spanning everything from business vision and strategy to service design, creative innovation and technical development and build. Defining ourselves as Digital Change Agents®, we create customer experiences that are simple, seamless and intuitive, changing the way customers engage and buy from today’s organisations. We work to redefine sectors, helping clients move ahead of their competitors and creating companies fit for the future.