eMarketer releases Digital Ad Spend by Industry 2019 report

Like Comment

Today marks the release of the UK Digital Ad Spending by Industry Report 2019 which features the latest forecasts, trends and insight on the five largest UK industries – automotive, CPG, Financial services, retail and travel.

The report estimates that ad spending is expected to grow 11.2% reaching £14.73 billion in 2019 with retail leading the pack being the only industry to spend over £2 billion, accounting for 14.7% of the total spend.

Our Media Planning Director, Hannah King, features in this year’s report sharing her insight on the topics and how it comes as no surprise that retail leads the way on ad spend:

 “You see something. You like it. You buy it. Those windows are much shorter, and that tracking journey is completely joined up. It’s an ideal sector for the way digital works. Results are quite short term, so in terms of confidence in digital ad spending, it’s a lot higher for the retail sector than for other sectors where the customer journey might be a bit more fragmented, might be a bit longer term and not as easily, directly trackable.”

Several other interesting topics were covered in the report such as device trends and the effect Brexit may have on spending, to read about those click here to see the full report.

As featured on eMarketer.


agenda21

We’re a modern media agency built for the constantly changing digital world. We exist to shorten the time between a client’s media investment and great stuff happening. Great stuff like driving sales, finding new customers, building market share, launching products....you get the gist. We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it. When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast. We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do. That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now. If you sound like that sort of client, we'll probably work very well with you.

No comments yet.