The AA: UK breakdown cover
As the UK’s leading provider of roadside assistance, the AA have traditionally been a brand with a huge amount of heritage and loyalty among the UK population, but new entrants into the market and increased competition from the AA’s main competitors meant 2018 was going to be a demanding year.
We prepared for the challenge by reviewing the PPC strategy and delivery model, and carried out a drastic restructure across The AA Breakdown search account, changing everything from how we set bids, to the team working on the account, achieving outstanding results of:
Double digit % uplift in year-on-year sales
Maintaining efficiencies and reducing acquisition costs