The AA: UK breakdown cover

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As the UK’s leading provider of roadside assistance, the AA have traditionally been a brand with a huge amount of heritage and loyalty among the UK population, but new entrants into the market and increased competition from the AA’s main competitors meant 2018 was going to be a demanding year.

We prepared for the challenge by reviewing the PPC strategy and delivery model, and carried out a drastic restructure across The AA Breakdown search account, changing everything from how we set bids, to the team working on the account, achieving outstanding results of:

Double digit % uplift in year-on-year sales

Maintaining efficiencies and reducing acquisition costs


We’re a modern media agency built for the constantly changing digital world. We exist to shorten the time between a client’s media investment and great stuff happening. Great stuff like driving sales, finding new customers, building market share, launching get the gist. We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it. When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast. We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do. That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now. If you sound like that sort of client, we'll probably work very well with you.