agenda21 win Best Use of Search B2B for Travis Perkins
We’re delighted to have picked up Best Use of Search in the B2B category for our work with Travis Perkins, one of the most recognisable brands in the UK and one of the market leaders for trade supplies and tools.
We were given the challenge by Travis Perkins to help them grow digital revenue by 60% YoY. Since the turn of the year we’ve delivered a Search product that has increased natural search visibility and improved the efficiency (with an increased spend) in PPC. YoY we’ve witnessed a 96% increase in revenue from natural search and a 27% increase in ROAS via PPC, this is despite overall advertising spend increasing by 29%.
“This was an outstanding entry which clearly illustrated the importance of focusing on the user to produce phenomenal results for the campaign”.
Congratulations and thank you to team TP!
To see the full awards page, click here.