agenda21 win Best Use of Search B2B for Travis Perkins

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We’re delighted to have picked up Best Use of Search in the B2B category for our work with Travis Perkins, one of the most recognisable brands in the UK and one of the market leaders for trade supplies and tools.

 We were given the challenge by Travis Perkins to help them grow digital revenue by 60% YoY. Since the turn of the year we’ve delivered a Search product that has increased natural search visibility and improved the efficiency (with an increased spend) in PPC. YoY we’ve witnessed a 96% increase in revenue from natural search and a 27% increase in ROAS via PPC, this is despite overall advertising spend increasing by 29%. 

Judge’s comments:

“This was an outstanding entry which clearly illustrated the importance of focusing on the user to produce phenomenal results for the campaign”.

Congratulations and thank you to team TP!

To see the full awards page, click here.


We’re a modern media agency built for the constantly changing digital world. We exist to shorten the time between a client’s media investment and great stuff happening. Great stuff like driving sales, finding new customers, building market share, launching get the gist. We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it. When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast. We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do. That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now. If you sound like that sort of client, we'll probably work very well with you.