PedalSure appoints agenda21 to lead media

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PedalSure, the specialist cyclist insurance company, has appointed agenda21 as its lead media agency to support the next growth phase of the brand in the UK.

agenda21 will be responsible for providing media planning and buying including paid search and programmatic, as well as search engine optimisation and data analytics.  

PedalSure appointed agenda21 without a formal pitch and the agency will begin work with immediate effect. The activity was previously handled in-house and there was no incumbent agency.

Philip Lochner, CEO, PedalSure said:

“We are very excited and look forward to working with agenda21, they have a track record of scaling up growing digital businesses together with a deep understanding of the cycling and insurance market. Our business is ready to scale and we’re confident the agenda21 team is the perfect partner.”

Pete Robins, Co-Founder at agenda21 said:

“We’re really chuffed Philip and the team at PedalSure have chosen to work with agenda21 - and it’s not just because I love cycling. PedalSure is spot on for us; they’ve proved their business model, now they want fast-paced ambitious growth, which is exactly the type of client we work best with.”


We’re a modern media agency built for the constantly changing digital world. We exist to shorten the time between a client’s media investment and great stuff happening. Great stuff like driving sales, finding new customers, building market share, launching get the gist. We build connected media for our clients. This means using media that is addressable, ad-servable or conditionally delivered with the purpose of liberating your creative messages and business. If we can’t validate, track and measure it, we don’t do it. When used properly this media and the data captured, creates stories that become the intelligence engine that drives what you do and means you can act now and act fast. We work best with people that don't want business as usual, who want to change how they do stuff and are trying to speed up what they do. That could mean you’re a new start-up or a business trying to secure second round funding. Or you might be a traditional business who recognises there is a need to change. And change now. If you sound like that sort of client, we'll probably work very well with you.