Geometry UK promotes Debbie Ellison to Chief Digital Officer

Powering up business innovation through tech, omnichannel and new digital commerce opportunities

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We have proudly announced the promotion of Debbie Ellison to the newly created role of Chief Digital Officer. Reporting to Michelle Whelan, CEO Geometry UK, Debbie joins the agency ExCo.

Debbie’s new responsibilities include driving business innovation through technology, accelerating new digital commerce capabilities and powering-up omnichannel opportunities for clients’ brands.  

Explains Michelle Whelan, our CEO, “Many of our clients are looking to transform their businesses by leveraging marketing and retail technology and connected ecosystems. Debbie’s new role will help navigate new consumption moments, new retail channels and drive growth seamlessly between screen and shelf.”

She continued, “Debbie is forward-looking and entrepreneurial, inspiring teams and clients alike. On top of all that, she is a passionate champion of diversity and inclusion. We are hugely proud to recognise this very special person.”

Over the past twelve months, under Debbie’s leadership, agency innovation has included The Flagship, an immersive retail innovation space helping explore the retail experience of the future for Walgreens Boots Alliance; in-store planning for Evergreen Garden Care; and category management strategies for Kimberly-Clark.

The Flagship is now set to roll out to the US, Argentina, India and China.

Recent e-commerce product launches include sensory reality marketing, E-Commerce Accelerator and Amazon Managed Services, helping brands win in non-owned spaces. Further proprietary platforms are set to be introduced later this year.

Says Debbie Ellison, “As more channels become available, creating differentiated experiences to drive brand growth has become both a challenge and an opportunity. It’s an exciting space in time for business and I’m thrilled to be leading change with my exceptional colleagues at Geometry.”

Debbie was formerly Head of Digital, Geometry UK. She has lectured at Cambridge University, Condé Nast’s College of Fashion & Design and is an active member of UK charity, Speakers for Schools. In 2016 Debbie was named a Woman of Tomorrow [tech and innovation category] by the IPA and Campaign. Her views are frequently sought by the media. Most importantly, she is a young mum.

Over the past six months Geometry UK has invested in innovation to help brands drive growth with the launch of its Active Brand & Design Practice; Innovation Practice; Amazon Practice, and, The Flagship retail 3D experiential space. Clients include Diageo, Gore, Danone, Kimberly-Clark. GSK, Coca-Cola Unilever, Fuel 3D, Shell, Huawei. – ENDS - 

Geometry UK

Our ambition is to drive growth by innovating where and how people discover, buy and use your products and services. Our proven growth framework unlocks growth opportunities in consumer (need state), channel (mission) and category (demand space). Our creativity changes behaviour in the moments that matter. With expertise across Retail & Shopper; Omni-Channel & Digital Commerce; Experiential; Brand & Design; Innovation; and B2B & Trade, our promise is to deliver ideas that create growth for your brand. Our clients include: Coca-Cola, GSK, Kimberly-Clark, PwC, HSBC, GORE-TEX, Shell, Diageo and Unilever. We’re led by our values. We are brave, we are trusting, we are reinventive and we are human. The people who make up Geometry are Geometry and we work hard to look after them – whether it’s our award-winning wellness programme, our IPA Gold standard training, our industry-leading benefits or our funding programme for employees’ passion projects.

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