Vodafone’s new bold identity coincides with a seminal moment in their brand’s history as they switch-on 5G and launch new Unlimited data plans. The campaign “Be Unlimited” is the first incarnation of the new brand platform designed to drive greater modernity and innovation through the brand experience. Ogilvy developed a wholly new brand world for Vodafone consisting of new brand persona, tone of voice and visual world which will now inform all brand touchpoints from advertising and owned channels through to the customer service experience.
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