Making Vodafone Matter

Be Unlimited

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Vodafone’s new bold identity coincides with a seminal moment in their brand’s history as they switch-on 5G and launch new Unlimited data plans. The campaign “Be Unlimited” is the first incarnation of the new brand platform designed to drive greater modernity and innovation through the brand experience. Ogilvy developed a wholly new brand world for Vodafone consisting of new brand persona, tone of voice and visual world which will now inform all brand touchpoints from advertising and owned channels through to the customer service experience.  

Fiona Gordon

CEO, Ogilvy

Fiona joined Ogilvy as a graduate trainee in 1992 and, over the next 23 years, moved through a series of roles in London, New York, Hong Kong and Singapore.

Before being named CEO of Ogilvy UK, Fiona previously led the WPP team for WBA in the UK for 4 years, leading on Boots and Global Brands. Boots was the winner of WPP's First Creative Transformation Excellence award in 2020.

Prior to that she was Group Transformation lead at Ogilvy London. Fiona was in Asia for 7 years, first in Hong Kong in a regional brand management role and then 5 years as Group Chairman of Ogilvy Singapore. During her tenure the Singapore office was Ogilvy's most awarded creative office and she was Campaign's South East Asia CEO of the year.

 Fiona sits on the Advisory Board of Stella, WPP's Women's Network.