Making Vodafone Matter

Be Unlimited

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Vodafone’s new bold identity coincides with a seminal moment in their brand’s history as they switch-on 5G and launch new Unlimited data plans. The campaign “Be Unlimited” is the first incarnation of the new brand platform designed to drive greater modernity and innovation through the brand experience. Ogilvy developed a wholly new brand world for Vodafone consisting of new brand persona, tone of voice and visual world which will now inform all brand touchpoints from advertising and owned channels through to the customer service experience.  


Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line.   We believe in today’s world this is the best way for our clients to achieve sustainable growth.   We achieve this by breaking down the barriers that restrict talent and ideas.   

Which is why our teams work fluidly across 5 capabilities: Advertising, Innovation, Experience, PR and Health.   This allows us to not only operate but innovate at the intersection of capabilities and talent.  We believe impact and magic lies at this intersection.   Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.    

The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology.     

We call this Borderless Creativity.