Making Vodafone Matter

Be Unlimited

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Vodafone’s new bold identity coincides with a seminal moment in their brand’s history as they switch-on 5G and launch new Unlimited data plans. The campaign “Be Unlimited” is the first incarnation of the new brand platform designed to drive greater modernity and innovation through the brand experience. Ogilvy developed a wholly new brand world for Vodafone consisting of new brand persona, tone of voice and visual world which will now inform all brand touchpoints from advertising and owned channels through to the customer service experience.  


Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).

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