THIRD CITY - Push for Prosecco for Delta Air Lines
Delta is on a mission to elevate the in-flight experience. To delight its passengers, in December 2018 the airline introduced complimentary Prosecco throughout all cabins. We used this as a hook to celebrate Delta’s service ethos and dramatise the energy and optimism behind the brand.
We wanted to create a moment and bring the Delta experience to a broader range of people.
To do this we created the world’s first billboard to serve Prosecco at the touch of a button, drawing inspiration from the flight attendant call buttons. Hosted at BOXPARK, a popular location for Delta’s target audience of millennial professionals, the billboard’s dominance outside Shoreditch High Street station generated plenty of buzz. A private launch event saw influencers, media, VIP customers and Delta’s senior exec come together to enjoy the fun.
Impact Coverage was secured in Time Out London, Phoenix Magazine, Beauty and Dirt, House of Coco and Seen In The City, amongst others. Influencers amplified the campaign to their combined community of over 164,000, whilst more than 200 individual pieces of content were share on social.
Third City is an independent PR and digital agency. They are a member of the MAAG who represent the independent agency community.