SENSE London - Real world Ideas

A Guide To Modern Experiential Marketing

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Experiential is a discipline with few experts.

It’s hard to define, blurring with other approaches, and evolving in unpredictable ways outside of influence of agencies who seek to quantify it.

We are seeing recognisably “experiential” ideas becoming more prevalent and influential. They appear at every point along the marketing spectrum, from service development to hard working direct marketing, to global advertising.

However, the term is often used only for a handful of executions and scenarios that merely scratch the surface of its versatility and application as a communications tool.

In the same way “digital” blossomed when it came to encompass all marketing involving technology, rather than just banner adverts and e-newsletters, experiential needs a broader, more holistic treatment to reveal its full potential.

That’s what this guide is all about.

You’ll learn how experiential really works, where it can fit into your marketing strategy, and how to use it to produce innovative and effective campaigns. 

Click here to read

About Sense:

We think people first – before brands – to create concepts that delight, provoke and inspire to get the results you require. Authentic experiential campaigns, immersive brand ideas and individual insights to showcase the best bits about what you do in the here and now. Because by taking action in the real world, brands can become useful, interesting, relevant and desired.Welcome to Sense. SENSE are a member of the MAAG who represent the independent agency community. To learn more type SENSE in the search bar or visit our website

Alliance of Independent Agencies

The Alliance is the UK’s trade body that represents entrepreneurial and independent marketing agencies. We are a growing community of those marketing agencies that are independent in culture and entrepreneurial in spirit resulting in the creation of some of the most transformative, innovative and inspirational communication campaigns for the world's biggest brands.