SENSE London - Real World Impact

A guide to measuring brand experiences in the real world

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Why is Experiential Marketing so difficult to measure?

It shouldn’t be.

This guide will help prove the worth of any brand experience campaign.

Over the past 5 years we have developed Experiential Measurement and Research (EMR), proving that every experience is truly measurable and can deliver impact for your brand.

This guide will show you how to calculate ROI on a brand experience and is backed with interesting and inspiring examples from the real world.

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About Sense:

We think people first – before brands – to create concepts that delight, provoke and inspire to get the results you require. Authentic experiential campaigns, immersive brand ideas and individual insights to showcase the best bits about what you do in the here and now. Because by taking action in the real world, brands can become useful, interesting, relevant and desired.Welcome to Sense. SENSE are a member of the MAAG who represent the independent agency community. To learn more type SENSE in the search bar or visit our website




Alliance of Independent Agencies

The Alliance is the UK’s trade body that represents entrepreneurial and independent marketing agencies. We are a growing community of those marketing agencies that are independent in culture and entrepreneurial in spirit resulting in the creation of some of the most transformative, innovative and inspirational communication campaigns for the world's biggest brands.