Making Coke Energy Matter

Spread Your Positive Energy

Like Comment

Coca-Cola has released an energy drink for a new generation, under its main brand. Coca-Cola Energy has the great Coke taste that people already know and love, but it features caffeine from naturally-derived sources, Guarana extracts, B vitamins and no taurine. Ogilvy was tasked with its high energy global launch. 

Hitting the public with a takeover in Piccadilly Circus over bank holiday weekend, our "Spread Your Positive Energy" campaign celebrates positive energy and encourages people to spread it to others. The campaign sets out the brand’s distinctly upbeat and social positioning across TV, Cinema, Social, Print, PR, Digital, POS and OOH. 

Fiona Gordon

CEO, Ogilvy

Fiona joined Ogilvy as a graduate trainee in 1992 and, over the next 23 years, moved through a series of roles in London, New York, Hong Kong and Singapore.

Before being named CEO of Ogilvy UK, Fiona previously led the WPP team for WBA in the UK for 4 years, leading on Boots and Global Brands. Boots was the winner of WPP's First Creative Transformation Excellence award in 2020.

Prior to that she was Group Transformation lead at Ogilvy London. Fiona was in Asia for 7 years, first in Hong Kong in a regional brand management role and then 5 years as Group Chairman of Ogilvy Singapore. During her tenure the Singapore office was Ogilvy's most awarded creative office and she was Campaign's South East Asia CEO of the year.

 Fiona sits on the Advisory Board of Stella, WPP's Women's Network.