Making Coke Energy Matter

Spread Your Positive Energy

Like Comment

Coca-Cola has released an energy drink for a new generation, under its main brand. Coca-Cola Energy has the great Coke taste that people already know and love, but it features caffeine from naturally-derived sources, Guarana extracts, B vitamins and no taurine. Ogilvy was tasked with its high energy global launch. 

Hitting the public with a takeover in Piccadilly Circus over bank holiday weekend, our "Spread Your Positive Energy" campaign celebrates positive energy and encourages people to spread it to others. The campaign sets out the brand’s distinctly upbeat and social positioning across TV, Cinema, Social, Print, PR, Digital, POS and OOH. 

Michael Frohlich

CEO, Ogilvy

Michael Frohlich took up the position of CEO at Ogilvy UK in February 2018. Under his leadership, he continues to drive the agency forward towards a more integrated model to maintain a leading position in an ever-changing marketing landscape. His successes in both steering Ogilvy’s PR capability to immense growth at a UK and EMEA level, as well as his tireless work to bring together a fully integrated, bespoke solution for British Airways demonstrate his well-rounded ability to bring Ogilvy into a new era. Since joining Ogilvy in 2012, Michael led the successful transformation of Ogilvy PR in the UK and then across EMEA. Under his stewardship, the network won awards including: EMEA Sabre Campaign of the Year, Cannes Lions, Holmes UK Agency of the Year and EMEA Consultancy of the Year, PRCAs Large Consultancy of the Year two years in a row. Michael was named PRCAs Consultancy Head of the Year and recognised as one of the top 3 “Most Promising Young UK Business Leaders” in the Daily Telegraph Awards. Beyond collecting prestigious accolades, he is a regular judge across major industry awards. On top of his Ogilvy EMEA responsibilities, Michael was integral to winning the British Airways business in 2017, designing and leading the bespoke integrated team solution for the client. Michael's WPP role saw him again broaden his remit across the integrated marketing landscape and lead a cross-agency team of advertising, media, production, social and other creative services. Michael’s earlier career saw him join Bell Pottinger and then Shine Communications. He was appointed as Managing Director and helped build a highly successful consumer hot shop. In 2003, he founded Resonate, a UK top 10, award-winning consumer consultancy which became the Consumer Division of Bell Pottinger in 2007. He worked across Chime Plc. companies (including VCCP and Good Relations) until joining Ogilvy. Michael prime focus was on developing brand and communications strategies for some of the world’s largest brands, as well as representing former President Gorbachev and his legacy projects. Beyond his professional commitments, Michael contributed to Brand Marketing in The PR Handbook - a text used in multiple academic institutions around the world. He is also a member of the International Communications Consultancy Organisation (ICCO) Board of Management.