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Our ‘Wean Team’ blogger programme provided mummy bloggers with monthly content for social sharing; our social listening found 2am to be the most active times for new mums on social media so we created the #HiPP2amClub (rolling out engaging content at 2am to join the conversation); our ‘Moments that Matter’ activity saw bloggers share their babies’ ‘firsts’ milestones across social, culminating in a ‘tots graduation’ ceremony. 

  Impact – over 10m mums reached, 550 pieces of editorial coverage and 100% positive message sentiment.  The campaign was a 5x times award finalists including PRCA Digital and SABRE Awards.

Cirkle are an award winning PR & Digital Comms agency who are members of the MAAG who in turn represent the independent agency community. To learn more about Cirkle type "Cirkle" in the search bar or visit

Alliance of Independent Agencies

The Alliance is the UK’s trade body that represents entrepreneurial and independent marketing agencies. We are a growing community of those marketing agencies that are independent in culture and entrepreneurial in spirit resulting in the creation of some of the most transformative, innovative and inspirational communication campaigns for the world's biggest brands.