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Our Kids + teeth brushing = boring.

Brutally simple strategy was to ‘make brush time fun’ through a multi-channel campaign targeting kids, parents, teacher and influencers. The Aquafresh Inventors Academy was born. A rallying cry for kids to design their own tooth brushing inventions – the winning model being made into a prototype.

Impact: Got the competition into the classroom by having it featured on the National School Curriculum and doubled our editorial KPIs; 100% positive messaging.

Bigger still our work helped Aquafresh reverse the decline in the kid’s oral health category.

Cirkle are an award winning PR & Digital Comms agency who are members of the MAAG who in turn represent the independent agency community. To learn more about Cirkle type "Cirkle" in the search bar or visit

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The Alliance is the UK’s trade body that represents entrepreneurial and independent marketing agencies. We are a growing community of those marketing agencies that are independent in culture and entrepreneurial in spirit resulting in the creation of some of the most transformative, innovative and inspirational communication campaigns for the world's biggest brands.