We're asking our fight Club participants to make a stand for what they believe in, and we believe in putting our money where our mouth is so Oystercatchers will be taking the stage to debate whether pitch intermediaries are a positive force within the industry, or something the world should do without.
Luke Smith, CEO & Co-founder, Croud
Luke Smith is CEO & Co-founder of independent digital agency Croud. Having started out his career at News International and The Economist, Luke then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew. In 2011, alongside Ben Knight, he founded Croud, an agency that would cater to clients' 24/7/365 demands.
Eight years on, Croud works with leading clients such as IWG, Wyndham, Amazon, and Vans across 175 markets, with Luke overseeing the commercial and client services parts of the business. The latest phase of Croud's impressive growth is the launch of Serpico, a solution for in-house digital marketers and the newest Google Marketing Platform Sales Partner.
Suki Thompson, Chair, Oystercatchers and Executive Director, Xeim
Suki is an entrepreneur and transformational business leader. The founder of Bunker Gin, Oystercatchers, Haystack and most recently, Let’s Reset.
Suki is Executive Director, Xeim, which helps clients achieve excellence in marketing through insight, advice and connections via a newly launched platform which brings together Centaur’s marketing brands.
This is in addition to her role as Chair of Oystercatchers where Suki has led change in reshaping the marketing industry – pioneering new marketing model development bringing together traditional marketing, digital, tech and innovation for clients like Sainsbury’s, The Post Office, EY, BA and McDonald’s, among others. For two years running, Oystercatchers has been named a leading UK management consultancy by the Financial Times.
A passionate advocate of accelerating the next generation of industry leaders, Suki mentors for WACL and actively supports Martha Lane Fox’s Tech50 @doteveryone. She also lectures at the Government Forum: Making People Brilliant in the Digital Age, has twice been awarded a Merlin Mentor Award by the Marketing Academy, and leads the Centaur Development Board at Centaur Media.
Suki holds an Honorary Doctorate from Coventry University for services to International Business and Entrepreneurship. She is a member of WACL, MGGB, and former Chair of Marketing Society. She is an NED at Gateley Plc and Addidi Angel Investor for Small Businesses and previously she was a trustee of Macmillan and sat on the Steering Committee of the Women’s Equality Party.