IKEA 'Steps'

IKEA’s newest Greenwich store is its most sustainable ever - so we're encouraging people to travel to the store in the most sustainable way: on foot (or public transport if they don’t have the stamina).

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IKEA’s newest Greenwich store is its most sustainable ever. In a bid to further reduce IKEA and its customers’ carbon footprints, a bespoke outdoor campaign repurposes posters as directional signage, encouraging people to travel to the store in the most sustainable way: on foot (or public transport if they don’t have the stamina).

Mother London

Mother is one of the world’s most respected, independent creative companies, operating at the heart of advertising, experiential, digital, content, design, and product development. We started around one table 23 years ago with three people, all of whom shared the washing up. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients. We are currently AdAge’s International Agency of the Year, Campaign UK’s Agency of the Year, Effie UK’s Most Effective Agency, and APG’s Strategy Agency of the Year.

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