Over 4 days, rush hour at Oxford Circus tube turned into ‘whoosh hour’. Over 5,000 Lucozade samples were distributed providing Londoners with free journeys across the city. The activation was supported with an integrated tube station media takeover with targeted messages like “in the zone, whatever the zone” hitting our daily strivers.

The Unstoppable Bottle not only gave 5,000 London commuters the chance to trial Lucozade Energy’s daring formulaic change in taste (a response to the sugar tax) but also to reappraise Energy as an ‘everyday energy ally’. Video content was timed with secured social media promoted posts which amplified the idea; reaching a phenomenal 34.6 million people across the UK.

To learn more about tbk, type tbk in the search bar or visit https://www.tbkagency.com/