Are you under the influence? Oystercatchers Club investigates influencer marketing on 14 May
We’ll be asking does an influencer look like? Is their reach real or smoke and mirrors? How do you create an effective marketing strategy balancing influence and brand trust?
We’ve brought together a stellar panel line-up to be quizzed by Suki Thompson on Tuesday 14 May at Ham Yard Hotel - the latest in our series of Club evenings.
Steve Parish: Chairman, Crystal Palace Football Club. Steve has seen first-hand the influence - both good and bad - footballers have on fans. And conversely, the impact on footballers on being held up as role models themselves.
Arjoon Bose, Head of Marketing (Europe), New Ventures/Natural & Organic, General Mills. A global marketer, Arjoon has worked across the three biggest consumer brands at L'Oréal Group. In his new role at General Mills, his focus is incubation; developing new business and marketing models for the natural and organic business. He started with the launch of cult US vegan brand Larabar. Arjoon works with a “squad” of influencers as a key part of his marketing strategy. One of his influencers, Natalie Glaze, comes along with him.
Natalie Glaze, Entrepreneur, Founder of Stay Wild Swim, content creator and social media influencer. Natalie is Founder of Stay Wild Swim, a London based premium swimwear brand using regenerated ocean plastic. Stay Wild is the swimwear brand for Selfridges' Bright New Things 2019 collection and recently featured by The Evening Standard as “one of the top stylish sustainable brands to have on your radar”. Natalie has appeared in Vogue as one of the top eco-influencers to follow on Instagram.
Richard Morris, UK CEO &
EMEA President, Initiative, has been named a Campaign Top 10 Planner for five consecutive
years and Top 10 Media Agency CEO in 2018. He believes that the craft of media
planning is fundamentally about the context within which people and brands
connect – which applies as much as to influencers as to any form of media
We do hope that you can join us:
Tuesday 14 May
Ham Yard Hotel, Soho
6:30 –9:30 pm