Targeting twitter F bombs in “Keep it Clean” all-electric Renault Zoe campaign

Promoting the all-electric Renault ZOE

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The Ultra-Low Emissions Zone means many commuters will have to pay up to £24 to drive into central London. And they’re turning Twitter blue with their ULEZ frustrations.

With a ton of car brands talking about ULEZ, we helped Renault hijack the conversation with a cheeky “Keep it Clean” campaign for the all-electric ULEZ exempt Renault Zoe. As well as cleaning up the city’s air we’re are on a mission to clean up Twitter too.

An algorithm based on 200 of the UK’s most offensive swear words has been busy trawling twitter for angry ULEZ tweets and replacing swears with a Renault Zoe.

The cleaner, Zoe-ifed tweets are being piped into 105 digital posters and will run alongside a full digital and radio campaign, effectively taking over the capital for the first two f@*^ing days when the ULEZ charge comes into force.

Nick Farnhill

CEO , Publicis Worldwide

Nick is the CEO of Publicis Worldwide UK and a founding partner of POKE. His focus is on growing digital communications and experiences for Publicis UK clients that include EE, UBS, Google, Ted Baker, Heineken, Morrisons, NBC and Garnier. In 2010, Nick launched The Lovie Awards to celebrate the wonderful and inspiring things connected by the web's many tentacles. He continues to Co-Chair the Awards. Nick is also an Advisory Board member of indy film streaming service MUBI and non-executive director for National Citizen Service. In 2015, he was awarded with a Lifetime achievement award for his contribution to the industry.​