Making Sipsmith Matter

We Make Gin Not Compromises

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Sipsmith was founded on an almost unreasonable commitment to craft. Even if it means going to lengths other gin makers would baulk at.

For example, small-batch distilleries had been outlawed in London for over 200 years. But rather than settle for distilling elsewhere, Sipsmith Gin's founders went to Parliament and had the law overturned. Because for them the only place to craft truly authentic London Dry gin was London.   

So, when it came to creating Sipsmith Gin's first ever commercial, naturally we adopted this same unreasonable commitment to craft.

Introducing Mr. Swan.

Meticulously brought to life by the same team behind Fantastic Mr Fox and Isle of Dogs, Sipsmith Gin's charmingly overconfident mascot explains what makes their gin taste so 'outrageously good' as he takes viewers on a tour of their distillery, lavishly recreated at 1/4 scale. No corners were cut, no shortcuts were taken, no detail was deemed too small to include. What Sipsmith puts into their gin, we put into this film.     

The ad runs in cinemas, social channels and online.

Fiona Gordon

CEO, Ogilvy

Fiona joined Ogilvy as a graduate trainee in 1992 and, over the next 23 years, moved through a series of roles in London, New York, Hong Kong and Singapore.

Before being named CEO of Ogilvy UK, Fiona previously led the WPP team for WBA in the UK for 4 years, leading on Boots and Global Brands. Boots was the winner of WPP's First Creative Transformation Excellence award in 2020.

Prior to that she was Group Transformation lead at Ogilvy London. Fiona was in Asia for 7 years, first in Hong Kong in a regional brand management role and then 5 years as Group Chairman of Ogilvy Singapore. During her tenure the Singapore office was Ogilvy's most awarded creative office and she was Campaign's South East Asia CEO of the year.

 Fiona sits on the Advisory Board of Stella, WPP's Women's Network.