Making Sipsmith Matter

Sipsmith Gin | We Make Gin Not Compromises

Like Comment

Sipsmith was founded on an almost unreasonable commitment to craft. Even if it means going to lengths other gin makers would baulk at.

For example, small-batch distilleries had been outlawed in London for over 200 years. But rather than settle for distilling elsewhere, Sipsmith Gin's founders went to Parliament and had the law overturned. Because for them the only place to craft truly authentic London Dry gin was London.
So, when it came to creating Sipsmith Gin's first ever commercial, naturally we adopted this same unreasonable commitment to craft.

Introducing Mr. Swan.

Meticulously brought to life by the same team behind Fantastic Mr Fox and Isle of Dogs, Sipsmith Gin's charmingly overconfident mascot explains what makes their gin taste so 'outrageously good' as he takes viewers on a tour of their distillery, lavishly recreated at 1/4 scale. No corners were cut, no shortcuts were taken, no detail was deemed too small to include. What Sipsmith puts into their gin, we put into this film.  
The ad runs in cinemas, social channels and online.


Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).

No comments yet.