Making Sipsmith Matter

Sipsmith Gin | We Make Gin Not Compromises

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Sipsmith was founded on an almost unreasonable commitment to craft. Even if it means going to lengths other gin makers would baulk at.

For example, small-batch distilleries had been outlawed in London for over 200 years. But rather than settle for distilling elsewhere, Sipsmith Gin's founders went to Parliament and had the law overturned. Because for them the only place to craft truly authentic London Dry gin was London.
So, when it came to creating Sipsmith Gin's first ever commercial, naturally we adopted this same unreasonable commitment to craft.

Introducing Mr. Swan.

Meticulously brought to life by the same team behind Fantastic Mr Fox and Isle of Dogs, Sipsmith Gin's charmingly overconfident mascot explains what makes their gin taste so 'outrageously good' as he takes viewers on a tour of their distillery, lavishly recreated at 1/4 scale. No corners were cut, no shortcuts were taken, no detail was deemed too small to include. What Sipsmith puts into their gin, we put into this film.  
The ad runs in cinemas, social channels and online.


Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line.   We believe in today’s world this is the best way for our clients to achieve sustainable growth.   We achieve this by breaking down the barriers that restrict talent and ideas.   

Which is why our teams work fluidly across 5 capabilities: Advertising, Innovation, Experience, PR and Health.   This allows us to not only operate but innovate at the intersection of capabilities and talent.  We believe impact and magic lies at this intersection.   Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.    

The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology.     

We call this Borderless Creativity.