FROM PERSONAS TO NUDGES: WHY SUCCESSFUL TRANSFORMATION PROJECTS NEED BEHAVIOURAL SCIENCE

Personas are still important, but behavioural science enables a true best-in-class customer experience to be created.

Published Apr 05, 2019

Although personas are still crucial as a guide, for transformation programmes, it's imperative that we dive a bit deeper into who consumers are. Utilising behavioural science allows us to uncover more fundamental human impulses enabling us to create experiences for personalities rather than demographics.

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