DON'T BRING MUM FLOWERS - LIVES NOT KNIVES
We collaborated with charity Lives Not Knives to create a disruptive tactical campaign for Mother's Day to discourage young people from carrying knives. Hero message: You’re 3 times more likely to lose your life if you carry a knife. #DontBringMumFlowers this Mother’s Day. @LNKcharity
The Gate London collaborated with charity Lives Not Knives to create a disruptive tactical ad this Mother’s Day to discourage young people from carrying knives.
As the people who would miss them most, Mums ask for their children’s safety this Mother’s Day above all else. The message of “Don’t Bring Mum Flowers” was displayed in funeral flower wreaths on a hearse and driven around residential areas before visiting Parliament Square.
Lives Not Knives, founded by Eliza Rebeiro, is the charity working with young people to forge connections with prospective employers by developing their skills, providing emotional support and inspiring them to trade their knives for a better, more fulfilled life.
Eliza said: “Lives Not Knives believe in prevention rather than cure. We in London are all affected by this and are trying to push for mandatory education on youth violence in schools, but need support from the government, corporates and the community. Seeing this on our streets we hope sends a powerful message that we need change and all need to do our bit to make change.”