The Road Whisperer

THINK!, the government’s road safety initiative, invokes the spirit of Jeff Bridges’ "The Dude" character from The Big Lebowski, in a humorous campaign bringing awareness to situations where new drivers feel vulnerable or have the highest road casualties.

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VMLY&R London

VMLY&R is a global marketing agency with more than 7,000 employees worldwide with principal offices in Kansas City, London, New York, São Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Ford, Office Depot, PepsiCo, Pfizer and Wendy’s.

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