The Road Whisperer

THINK!, the government’s road safety initiative, invokes the spirit of Jeff Bridges’ "The Dude" character from The Big Lebowski, in a humorous campaign bringing awareness to situations where new drivers feel vulnerable or have the highest road casualties.

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VMLY&R London

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Named a Leader in the Gartner Magic Quadrant for Global Marketing Agencies for five consecutive years, VMLY&R is made up of more than 12,000 employees worldwide with principal offices in Lodnon, Kansas City, New York, Detroit, São Paulo, Shanghai, Singapore and Sydney. The agency is behind award-winning campaigns for blue chip client partners including Colgate-Palmolive, Danone, Dell, Ford, Intel, New Balance, Pfizer and Wendy's.