EE - The World's first 5G-powered AI Stylist

We helped EE trial its super-fast 5G network live on the BAFTA red carpet, transforming digital supermodel Shudu into the world's first AI stylist.

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We introduced the world's first AI stylist – Shudu – at this year’s EE British Academy Film Awards. This one-of-a-kind digital supermodel used state of the art holographic technology, helping to film the A-listers and capturing their glamorous outfits - giving fans the ability to shop the red carpet looks from the comfort of their home. 

Shudu captured the outfits using the Google Pixel 3 smartphone, sharing the shots with those watching from their home via an innovative new online chatbot. Using the latest AI tech, Shudu was able to detect and learn the shape of fabric patterns. She then used this knowledge to recognise each stars' outfit before searching thousands of affordable closely matched alternatives and finding the perfect match through tailoring her recommendations based on each fan's preference. 

Nick Farnhill

CEO , Publicis Worldwide

Nick is the CEO of Publicis Worldwide UK and a founding partner of POKE. His focus is on growing digital communications and experiences for Publicis UK clients that include EE, UBS, Google, Ted Baker, Heineken, Morrisons, NBC and Garnier. In 2010, Nick launched The Lovie Awards to celebrate the wonderful and inspiring things connected by the web's many tentacles. He continues to Co-Chair the Awards. Nick is also an Advisory Board member of indy film streaming service MUBI and non-executive director for National Citizen Service. In 2015, he was awarded with a Lifetime achievement award for his contribution to the industry.​