We helped EE trial its super-fast 5G network live on the BAFTA red carpet, transforming digital supermodel Shudu into the world's first AI stylist

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We introduced the world's first AI stylist – Shudu – at this year’s EE British Academy Film Awards. This one-of-a-kind digital supermodel used state of the art holographic technology, helping to film the A-listers and capturing their glamorous outfits - giving fans the ability to shop the red carpet looks from the comfort of their home. 


Shudu captured the outfits using the Google Pixel 3 smartphone, sharing the shots with those watching from their home via an innovative new online chatbot. Using the latest AI tech, Shudu was able to detect and learn the shape of fabric patterns. She then used this knowledge to recognise each stars' outfit before searching thousands of affordable closely matched alternatives and finding the perfect match through tailoring her recommendations based on each fan's preference. 


We create Living Ideas that grow brands and businesses. Ideas which live and breathe in culture, growing and evolving over time. Through a combination of brand experience, commerce and communications, we help brands earn a place in people’s heads, hearts and hands.