Initiative Hosts State of UK Culture Report Breakfast Launch

London, January 31st, 2019 – We are pleased to announce the breakfast launch of our State of UK Culture report.

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The morning hosted 150 delegates from across the UK advertising industry to reveal the findings of Initiative’s report on 9 new and developing subcultures that exist in the UK today. Surveying 4,000+ people and conducting 30 depths interviews across:

 Skate Luxe

 Urban Gardeners

 Stay at Home Dads

 Grey Gappers

 Vape Cafes




 Supportive Sports

The breakfast held at LABS – Camden Triangle was hosted by Initiative UK CEO and EMEA President, Richard Morris. The day included an immersive dive into two of the subcultures: Urban Gardeners hosted by Patch and Grey Gappers hosted by Lonely Planet.

The keynote speaker was John Barnes, one of the nation’s most treasured footballers and cultural commentator, who performed his famous rap to conclude the morning.

The report is available upon request.

For more information, please contact:

Quinn Werner 

PR & Communications Manager 

Initiative UK 

 +44 (0) 7870 970 317