Domino's - "The Official Food of WTF!"

Domino's has launched a new Cheeseburger pizza with a campaign aptly named "The Official Food of WTF!". Split-screen videos show people taste the pizza while the top half of the frame shows the "world of WTF-ness that has been unleashed".

Like Comment


VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.