The Economist – Brexit Roundabout

Whilst the British Parliament voted again on the government’s Brexit deal, The Economist took to Westminster’s most famous roundabout and drove a van around it for 12 hours straight displaying the message: ‘Tired of going round in circles?’.

Like Comment

The side of the vehicle hosts the question on a digital outdoor poster and will drive laps of Parliament Square from 8am until the voting concludes.  

 

On the back of the van, the URL Economist.com/directions  points to The Economist article ‘Theresa May has lost control of Brexit. Parliament must take over’. The creative goes on to encourage passersby to send a text message to receive a free copy of The Economist, and ultimately a full subscription offer. 

 

"Today the eyes of the world will once again be on Parliament Square and so there is no better place to remind our globally curious audience that, whilst the government may take us round in circles, The Economist is a trusted filter to help prepare for and navigate exactly this kind of uncertainty” said Mark Cripps, Chief Marketing Officer at The Economist. 

 

Go to the profile of AMVBBDO

AMVBBDO

We are a creative company who operate with passion, integrity and civility. We use data and insights to build large brand platforms which can be executed through any channel, in any market and remain relevant year after year. We are the #1 Creative Agency in the UK and #2 Worldwide according to the WARC Creative 100 (formerly the Gunn Report). We passionately believe in the power of creativity to drive a competitive advantage for our clients and have the longest consecutive run of Golds in the history of the IPA Effectiveness Awards. We also use the power of creativity to make a positive impact in society. We were ranked #2 Agency Worldwide by The Good Report 2018 and our Trash Isles campaign was #1 campaign in the world. AMV is part of the BBDO network, which has over 15,000 people in 289 offices across 81 countries. The BBDO Network was named ‘Network of the Year’ at Cannes 2018 for a record-setting 7th time in a row and BBDO New York was ranked #1 Creative Agency Worldwide by the WARC Creative 100.

No comments yet.