Risk and Reward: our panellists

Bruce Daisley, EMEA VP of Twitter, bestselling author and #1 podcaster, Helen Calcraft, Founding Partner, Lucky Generals Ben Kay, Partner, Pablo; ex-England Rugby International Sharry Crammond, Marketing Director, Food and Hospitality, M&S

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Bruce Daisley, EMEA VP, Twitter. 

Bruce joined Twitter in 2012 having previously run YouTube UK at Google. He has also worked at Emap/Bauer and Capital Radio.


In addition to running Twitter in Europe, Middle East and Africa, developing Twitter’s business across those countries, he is also the author of the bestselling “The Joy of Work: 30 Ways to Fix Your Work Culture and Fall in Love with Your Job Again”. The Joy of Work has been a smash hit.  It is the Sunday Times number 1 business bestseller in spring 2019 and the Financial Times made it Book of the Month.

 Additionally, Bruce runs the Apple #1 Business Chart topping podcast Eat Sleep Work Repeat on work culture.   He has been one of the Evening Standard’s 1,000 Most Influential Londoners for four years and is one of Debrett’s 500 Most Influential People in Britain. Campaign magazine asserted that Daisley is ‘one of the most talented people in media’

Helen Calcraft, Founding Partner, Lucky Generals

Helen spent her first decade in advertising at AMV BBDO, and loved every minute. At 28 she became the agency's youngest ever female board director and New Business Director. She went on to London Business School’s Executive MBA programme, where she graduated with distinction. Despite taking precisely none of the school’s great courses in entrepreneurship, she then co-founded ad agency MCBD in 1999. Ten wonderful years later, MCBD was a top 25 agency. Serving some great brands including Waitrose, Virgin, the Department of Health and Hovis.


After a stint at digital agency Dare, Helen opted for start-up life all over again, with partners Danny Brooke-Taylor and Andy Nairn. Lucky Generals, founded in 2013, is a creative company for people on a mission.  The Generals work on a range of missions for clients such as Amazon, AB InBev, Yorkshire Tea, and Co-op. And the partners are finding that the harder they work, the luckier they seem to get. 


Helen is Chairman of the Lucky Generals/TBWA Group in the UK (but has so far been slow to learn "chairmanly duties" such as pipe smoking and golfing). She is a long-standing member of WACL and is currently helping to spearhead the timeTo movement - a cross-industry initiative to combat sexual harassment. She also sits on the fundraising and marketing committee at Cancer Research UK


Ben Kay, Founding Partner, Pablo and ex-England and British & Irish Lions Rugby International

One of the worlds most decorated rugby players, Ben was a British & Irish Lion and won 62 England Caps. He was an integral part of England’s victorious Rugby World Cup winning team in 2003. Playing every minute of all of England’s campaign except when Sir Clive Woodward rested the majority of his front line against Uruguay. Four years later, Ben was the only player at the World Cup to play every possible minute of the competition as part of England’s remarkable resurgence in defying the odds to make it to another final.

 Ben also played 288 times through the Golden era for England’s most successful club, Leicester Tigers which saw him play in an incredible 4 European Cup finals winning the tournament back to back in 2001 & 2002. Ben’s 11 year career at the club also saw him win 6 premiership titles.

Ben is a founding partner of the agency Pablo and is a commentator and pundit for BT Sport on the Premiership and European Cup, ITV for the 6 nations and Rugby World Cup and writes for The Times newspaper. He sits on the board of directors of Leicester Tigers and the board of trustees of the charity RESTART.

Sharry Cramond, Marketing Director (Food & Hospitality) M&S

A highly experienced retail & digital marketer, Sharry joined M&S a year ago after three years in the US as Chief Marketing Officer at Southeastern Grocers, America’s fifth biggest grocery chain. She is considered one of the best marketers in the grocery business, admired by former colleagues for her creativity and leadership qualities. She has also previously held senior Marketing roles at Tesco in the UK and she spent four years at Coles in Australia.

Sharry is known amongst her former colleagues for her creativity, high energy and also her strong leadership qualities.  She says M&S Food is her dream role as “wherever we lived in the world, the number one thing we missed, more than friends, more than family, was M&S Food!”

 Sharry is married with two children (10 and 12) and lives in Hertfordshire.  Apart from M&S Food, her other passion is in the psychology of achievement and she has written a book on how thinking differently can literally change your life.

If you are an Oystercatchers Club member or senior client marketer and would like to attend, please email Simona Coretti

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