Frazer founded Inferno in 2000, with a belief that there was a niche in the market for a truly integrated agency that could give clients great work, quickly, at a competitive price. As CEO and Founder, Frazer has been the driving force behind the agency’s growth, both organically and through various mergers and acquisitions and most notably the trade sale of Inferno to IPG, managing the merger and reverse takeover of Draft FCB in London. Frazer is ‘hands on’ with the creative work across the agency. He retains deep involvement with the agency’s clients across accounts such as BMW, Government, Huawei and Ab InBev.