The morning hosted 150 delegates from across the UK advertising industry to reveal the findings of Initiative’s report on 9 new and developing subcultures that exist in the UK today. Surveying 4,000+ people and conducting 30 depths interviews across:
Stay at Home Dads
The breakfast held at LABS – Camden Triangle was hosted by Initiative UK CEO and EMEA President, Richard Morris. The day included an immersive dive into two of the subcultures: Urban Gardeners hosted by Patch and Grey Gappers hosted by Lonely Planet.
The keynote speaker was John Barnes, one of the nation’s most treasured footballers and cultural commentator, who performed his famous rap to conclude the morning.
The report is available upon request.
For more information, please contact:
PR & Communications Manager
+44 (0) 7870 970 317