Publicis London earns the Creative Effectiveness award at Eurobest 2018

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Snatching an award at the annual Eurobest Festival of Creativity is no small feat, and we’re happy to announce that our work for Heineken ‘No more excuses’ has been awarded the prize for Creative Effectiveness this year. At the same time, Publicis Worldwide was named Eurobest’s Network of the Year, giving us all the more reason to celebrate our successes and reflect on the great creative and effectiveness performance we’ve achieved this year.

The ‘No more excuses’ campaign for Heineken utilises hyper-contextualised digital content to change consumer behaviour. A collaboration between Publicis London, POKE and Publicis Italy, the campaign aimed to transform the way people enjoy the UEFA Champions League. With the help of Jose Maurinho, we launched a rallying cry globally with one clear call to arms: ‘No more excuses!’

Creating a chatbot we let fans interact one-on-one with Jose and create witty, excuse-busting responses to send to their friends.

Over 1,000 tailor-made videos were aired programmatically in more than 90 countries to ensure no one missed a match. The campaign delivered 2.2 billion media impressions, resulting in 256 million views, with 35% of those who used the chatbot going on to set match reminders and invite friends to interact. ‘No more excuses’ has already won multiple awards and we’re excited to add Eurobest’s prize for Creative Effectiveness to the list. A big shout out to the teams involved for their hard work and dedication – we couldn’t be more proud!


We create Living Ideas that grow brands and businesses. Ideas which live and breathe in culture, growing and evolving over time. Through a combination of brand experience, commerce and communications, we help brands earn a place in people’s heads, hearts and hands.