The Marketing Industry glitterati joined The Oystercatchers Club at the incredible St. Pancras Renaissance Hotel on Wednesday 21 November for the relaunched Oystercatchers Awards. Guests donned their sparkly glad-rags for the fun filled extravaganza of an evening.
The award ceremony saw agencies large and small including Brainlabs, Uncommon, The Gate and adam&eveDDB winning trophies for their outstanding work in driving the industry forwards. The ceremony culminated in the presentation of the inaugural Lifetime Achievement Award. This was chosen by Oystercatchers and presented to Dame Cilla Snowball, chair AMVBBDO. Syl Saller, Chief Marketing & Innovation Officer of Diageo presented the award and commented, “Those of you who know Cilla know that in her mind, it is literally never about her. It’s about the work, the team, the clients and AMV/BBDO has had a great year, a great 14 years in fact, under her leadership.”
Suki Thompson, co - founder and CEO of Oystercatchers said, “In our tough, changing but exciting industry, our awards show how the best agencies are evolving with their clients to deliver growth, creativity and excellence that constantly - despite 20 years in the industry -surprises and delights me. Tonight is to celebrate and enjoy the work, the partnerships and the friends we’ve made over the year.”
The awards had the backdrop of the Oystercatchers and Rankin Marketing Influencers exhibition of game changing industry chiefs that has so far raised over £10,000 for Macmillan Cancer Support.
Oystercatchers treated the Club guests to a night of wild entertainment including the multi-award winning, seven foot, cabaret star Gingzilla, Australian powerhouse vocalist Christy Sullivan, dancers Rosy Nevard and Jenny Logan and Anna The Hulagan a burlesque hula hooper extraordinaire. Oystercatchers very own comedy actress and voiceover artist Katie Reddin- Clancy was the Voice of God and a DJ played our guests into the night.
The evening was sponsored by MiQ, Hogarth, Oracle Cloud and Rankin.
The full results are as follows:
Celebrating new business development:
- Best Agency Marketing went to Isobel- Judges said: “small agency with big and viral ideas. The personality flows - fun and not afraid to disrupt.”
- adam&eveDDB won Best Bespoke Credentials - Judges said: “Strong understanding of the brief, agency personality came across in spades. Clearly tailored the presentation to the client.”
- agenda21 won New Business Team Of The Year - Judges said: “Strong self-analysis to identify a way to reinvent themselves. Transformation and new process was a key development.”
Celebrating Best practice and client/agency teams working together:
- St. Luke’s won Best Place To Work (small agency). Judges said: “Feels like a big agency approach - integrated into the culture. Interesting and vast range of initiatives implemented with clear evidence of impact. Feels genuine and heavily bought into by management.”
- Wunderman were highly commended and Brainlabs won Best Place To Work (large agency) Judges said: “You feel the culture, values, philosophy of organisation they aspire to be in every word of the handbook.”
- Commercial acumen went to Grey London. Judges said: “A compelling case study in fostering a fantastic partnership which has yielded tangible commercial success.”
- Success In Marketing Transformation For A Client was won by McCann London. Judges said: “Strong focus on metrics and ROI with great results delivered which exceeded the client's expectations/ objectives. Brilliant insight. Great idea.”
- The Evolve Awards For Outstanding Technology Innovation went to Zone. Judges said: “Clear business need and brilliant connection with new technology - solving real world problems.”
Celebrating leadership in the industry
- Best new agency went to Uncommon. Judges said: “So exciting. Makes you want to look them up. Refreshing to see an agency put their money where their mouth is and launch ventures at such an early stage.”
- Small agency of the year was won by The Gate. Judges said: “Ballsy. Culture is strong; loved the idea of sending staff home energised and ready for the weekend. All the judges decided they wanted to work here. Highly creative and innovative. Expect something spectacular to follow.”
- In Large Agency Of The Year, adam&eveDDB was highly commended and AMVBBDO was the winner. Judges said: “Is this one of the most un-talked about success stories. Great creativity, attracting fantastic talent. A series of credible new business wins and a long list of initiatives that show the business takes its own responsibility within the industry seriously.”
- In the Industry Leader Of The Year category, Isabel Farchy was highly commended for creating the Creative Mentor Network and Robin Wight won the award for founding The Ideas Foundation 20 years ago before diversity was on the industry’s agenda.