Star Alliance - Connecting Cultures

How do you inspire people to discover new cultural experiences in places they have been to a million times before? We partnered with National Geographic and sent Robert Reid around the world to take on five extraordinary cultural challenges. From getting in the ring with a Muay Thai champion in Bangkok, to seeing Stockholm from a completely different perspective.

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To celebrate the 20th Anniversary of Star Alliance, travel writer Robert Reid was challenged to visit 5 locations on a Round the World ticket to enjoy five unique cultural experiences.

The Gathering of Nations, New Mexico

Horse Race at 12,000ft, Georgia

Robert Reid sets out for the night in The Arctic

Taking on the fear of heights, Stockholm

Atomic London

We are a modern, independent creative company nestled in the heart of Clerkenwell, London. Many say that in today's multi-channel world it's never been harder for brands to be heard. We we don't agree. We think brands struggle to be heard not because it's too busy, but because their work is too bland. Never Quiet is the philosophy that drives everything we do. We know that by making brands hard to ignore and difficult to forget by getting brand and activation working as one, we can succeed in making their activity twice as effective.