'Normalisation' for Pfizer Viagra Connect

To launch Viagra Connect over the counter in the UK we've reframed to problem of erectile dysfunction to show how common the problem is and remove the long-standing stigma.

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VMLY&R London

VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Named a Leader in the Gartner Magic Quadrant for Global Marketing Agencies for five consecutive years, VMLY&R is made up of more than 12,000 employees worldwide with principal offices in Lodnon, Kansas City, New York, Detroit, São Paulo, Shanghai, Singapore and Sydney. The agency is behind award-winning campaigns for blue chip client partners including Colgate-Palmolive, Danone, Dell, Ford, Intel, New Balance, Pfizer and Wendy's.