GroupM’s Candice Odhams to join Wavemaker UK as Managing Director

Her role at Wavemaker will be focused on leading & supporting the agency’s clients through ongoing digital and data transformation.

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Candice joins from GroupM, where she has worked for over 5 years, most recently in the role of Managing Director, Global Client Solutions at the Performance Media Group and previously as VP, Global Client Strategy at Xaxis.

She brings a wealth of experience to the role, having worked alongside many of GroupM and WPP’s largest global clients, delivering strategic and innovative solutions across international markets, specifically in the areas of programmatic, eCommerce and addressable TV.

Paul Hutchison, CEO at Wavemaker UK, said “I’m delighted that Candice is joining Wavemaker as Managing Director. Candice is a consummate client leader and has vast experience leading and supporting clients through digital and data transformation. This experience coupled with her years working at GroupM will make her an invaluable asset to our growing UK team.”

Anna Hickey was previously MD at Wavemaker UK before being promoted to COO in April 2018.


Wavemaker exists to be Future Makers: to build brands that pioneer the future, inspire society and move customers to action. What started with a blank page and a fresh perspective has resulted in building an agency of future. Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the expertise of our people.