In our 4th season working with adidas and Manchester United, our objective was to find ways of taking each of the club's historically inspired kit designs and makings these relevant to the brand's 17 year old consumer. Our work included developing content to run across social, digital, retail and MUTV.  

Full video and PR can be viewed here:

https://www.manutd.com/en/news/detail/adidas-launches-new-manchester-united-home-kit-for-2018-19-season