The Future of Auto (booklet)

Engaging Tomorrow's Car Buyer in the Experience-led Economy

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The experience economy has changed how and when people spend their money. With outright ownership of physical products declining, and consumer appetite for services and experiences growing, how do auto brands fit in?

We recently surveyed over 1000 people in the UK to find out what customers think about the car buying experience. The results highlighted shifting behaviour and some rather contrasting results...


The BIO Agency

BIO is an award-winning digital agency consulting and delivering on customer experience-led innovation and transformation. We are one of the only agencies in the UK that can provide an in-house, end-to end service, spanning everything from business vision and strategy to service design, creative innovation and technical development and build. Defining ourselves as Digital Change Agents®, we create customer experiences that are simple, seamless and intuitive, changing the way customers engage and buy from today’s organisations. We work to redefine sectors, helping clients move ahead of their competitors and creating companies fit for the future.