Mazda - CX-5

The Most Jinba Ittai Car Yet

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All New Mazda CX-5 Drive Together from Antidote on Vimeo.

Brief  Launch Mazda’s all-new CX-5 whilst continuing to land the brand’s ‘Drive Together’ message inspired by Jinba Ittai – a Japanese phrase originally used to describe the perfect harmony achieved between a mounted archer and his horse.

Solution A sequel to the recent Mazda Drive Together campaign, the TV commercial focuses on how human senses are brought to life when driving the all-new Mazda CX-5 creating a bond between car and driver.  The spot is made up of a number of vignettes which depict the cars key features and its benefit to the driver.


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