Royal Ascot 2018 - An Occasion Like Nowhere Else

We are proud to unveil this year’s campaign for Royal Ascot ‘An Occasion Like Nowhere Else.’

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Royal Ascot 2018 - Like Nowhere Else from Antidote

For our fourth instalment of the ‘Like Nowhere Else’ series, we have collaborated with fashion photographer Elisabeth Hoff to create a panorama of several moments at Royal Ascot frozen in time. We then brought this to life by turning it into an animated parallax, to embody the splendour and vibrancy of the event.

Bringing together the elements that make Royal Ascot so unique, our campaign features a cast including chef Raymond Blanc, the renowned Ascot Greencoats and Welsh Guards, as well as a host of attendees dressed in creations by some of the UK’s leading designers and milliners.

Our work for Royal Ascot has always been about creating masterpieces that embody the traditions and dynamism of the event, and this year’s campaign is no exception.

Juliet Slot, Commercial Director of Ascot Racecourse, said: “We are delighted to continue our successful tradition of creating beautifully crafted works of art that combine an aesthetic of timeless elegance with an unexpectedly contemporary feel.

“This year, we adopted a digital-first approach that innovatively brings together everything that makes a day at Royal Ascot such a truly unique occasion. It really is Like Nowhere Else.”

The campaign launches across print, outdoor, digital and VOD in March.


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