The King George Weekend - You Bring The Colour

Ascot’s King George Weekend remains one of the most prestigious events in the racing calendar, pairing world-class racing with a vibrant social occasion at the height of summer.

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For the past three years, we have collaborated with different artists to capture the colourfulness and prestige of the event in their own unique ways.

Working with Cypriot artist Charis Tsevis, who has previously created artworks for the likes of Nike and Google, this year’s campaign consists of three striking and dynamic racing visuals created out of colourful polygons to reflect the vibrancy, beauty and energy of the weekend.

The campaign runs across print, outdoor and digital from mid July.


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