Network Rail and Barnardo’s. Turning around lives.
Turning the corporate into the caring, via imagery that stops you in your tracks.
Published
THE CHALLENGE
Network Rail staff would love to do something to help children. But how do they do that when they work full-time for Network Rail?
THE BOLD IDEA
Get people to see their role differently.
THE RESULTS
The campaign saw a 15% increase in volunteers supporting Barnardo's.
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