Cervical Cancer. Stop fannying around.
Saving lives through the power of film.
Embarrassment prevents lots of young women going for a smear test. Our job was to convince them that the test is worthwhile.
THE BOLD IDEA
We tackled the issue head-on, with a bold film tailored to cinema and online audiences that puts any embarrassment into perspective.
50% of those who recalled the campaign said they’d taken action as a result of seeing it. And over 70% of our target audience said the campaign encouraged them to go for their next smear test.