Recreating the magic of the bookshop online through technical innovation

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This was an industry first – using AI to re-create the sense of discovery you get in a ‘real’ bookshop.


The key to the project was to encourage dwell time, inspire our audience with books and writers that might be new to them, and above all change the behaviour of consumers, using digital technology to create relationships between authors and readers.


Using dynamic artificial intelligence software we created a cross-platform multi-touch capable environment allowing users to follow a journey of discovery based on their behaviours. The network of new sites is an industry first, providing a brand new way for consumers to connect and interact with books and authors online.


1. 300% increase in sharing via social media

2. 30% rise in web traffic

3. "BIO's innovative web architecture will give consumers the type of connection with our books and authors that has never been offered online before" – Chris Emerson, COO, Hachette UK

The BIO Agency

BIO is an award-winning digital agency consulting and delivering on customer experience-led innovation and transformation. We are one of the only agencies in the UK that can provide an in-house, end-to end service, spanning everything from business vision and strategy to service design, creative innovation and technical development and build. Defining ourselves as Digital Change Agents®, we create customer experiences that are simple, seamless and intuitive, changing the way customers engage and buy from today’s organisations. We work to redefine sectors, helping clients move ahead of their competitors and creating companies fit for the future.