BET CALCULATOR - Unlocking an undiscovered market in the saturated gambling space

With over 200,000 monthly searches for ‘bet calculator’ related terms each month, gambling company BetVictor were missing out on a sizeable opportunity to attract new customers to their site. Kitty were tasked with creating a bespoke solution that not only fulfilled this requirement, but also delivered a best-in-class asset, cementing BetVictor’s positioning as a leading brand in this sector.

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During the research process, Kitty identified that the competitions’ Bet Calculators were limited in functionality and lacked user-friendly qualities. For instance, some added in extra steps for users whilst others created unnecessary pages. Increasing the efficiency of the search performance, Kitty integrated Answer Box capabilities into the design with the aim of attracting anyone in a query state of mind to the calculator pages, answering their questions and presenting them with a calculator, all on the same page. To provide maximum worth to its users, Kitty designed a bespoke calculation engine with exclusive calculation abilities, providing calculations and accuracy that no other site could compete with. With the ever-rising usage of mobile in mind, Kitty also integrated Google’s PWA functionalities into the build, giving users the opportunity to use the Bet Calculator online and offline, being the first and only company in the market to do so.


2nd biggest new visitor driving page, only behind the homepage

1 and only bet calculator now used by staff internally with great feedback

Top 5 rankings within 24 hours


We’re a creative agency passionate about combining the very best in creative practices and technologies. We make brand experiences that spark conversations and transform the fortunes of our clients. Kitty is part of TIPi Group - an award-winning network of specialist digital agencies.