New Work: Adidas - It’s Blue. What else matters?

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We appealed to the 'blue passion' of Chelsea fans by challenging them to buy the new shirt without seeing it. And we invited Chelsea players to step off the conventional new-shirt-catwalk to demonstrate their passion for the club by immersing themselves in Chelsea Blue. Literally.



The Corner London

We are a modern agency for modern times. A collaboration of advertising, technology and culture, with an appetite for the new.

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