Where’s Your Centre of Gravity?

When a cruise ship is standing next to a dock, it is so massive that it creates its own gravitational pull, holding it to the dock. When we work, we work the same way. We gravitate towards the biggest in our environment, focusing on whatever is in front of us.

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Richard Bradford, Journey Design Partner, Wavemaker

Full article available here https://www.wavemakerglobal.com/assets/Where-is-your-centre-of-gravity-.pdf


Wavemaker exists to be Future Makers: to build brands that pioneer the future, inspire society and move customers to action. What started with a blank page and a fresh perspective has resulted in building an agency of future. Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the expertise of our people.