When clients like Vodafone go in-house, agencies have an opportunity
If a client decides to take its media buying in-house, it is a sign you have done your job and a new working relationship can be mapped out.
Published
A view from Paul Hutchison CEO. Full Article available Via Campaign https://www.campaignlive.co.uk/article/when-clients-vodafone-go-in-house-agencies-opportunity/1488965